Brand
The Layer Eye, and Owlgo.
Our logo is three stacked layers whose top layer opens into an eye with a candlestick pupil: depth, scrutiny and markets in one mark. Owlgo is the sceptical owl who checks the numbers.
truthlayer
truthlayer
16px
24px
32px
48px
64px
96px
Mascot
Owlgo's poses
Each pose has one job, so readers learn what Owlgo means at a glance.
helloHello: greetings, bylines, footer
thinkingThinking: tips, Ask Owlgo
scepticSceptic: red flags, tool warnings
alertAlert: security and risk
cheerCheer: success states
readingReading: guides, newsletter, empty states
Colour
Palette
Typefaces: Space Grotesk (display), Inter (text), JetBrains Mono (data). Download the logo: SVG.
